LIMCA - Long Island Comparative Market Analysis

Low commision agencies typically command a much lower sale price doing more harm than good to a homeowner. The average lay person sees all realtors as equal. Let us dispell any myths you may have before you make a very costly mistake.

We've all seen the ads "2% Commisions"...*The Bait*

 

99% of these companies use the Bait & Switch method of advertising.

Many people fall for it......

They also often lose for the seller about 7%-30% of what they should have received for the sale of their home.

Here is how the story ends.

Homeowner believes they can save money by not placing their home on the MLS (Multiple Listing Service) (SEE BELOW)

Homeowner wastes months of time because there are not many showings of their property.

Then, one of three things happen.

1. Agent has homeowner believe their home is not worth the price.

2. Homeowner realizes they need to place home on MLS, only now it will cost them 2%-2.5% MORE than what they originally agreed to...*The Switch*

3. Homeowner wants to use another company, but is locked into legal contract with no escape clause, and has to sell for a low price, or wait until contract expires.

These homeowners should have dealt with a reputable company.

 

The average sale price for homes sold by most 2% commision companies is about 30% LESS THAN a top, reputable company

YOU DO THE MATH!!!!!!!!!

LICMA.com only works with reputable agents and companies.

Some companies CHARGE you to Sell on your own. (see The Truth About FSBO.)

• The Dangers of No Multiple Listing Service exposure. - Many "qualified" buyers will never see your home, because most truly "qualified" buyers work with agents.

• Some unscrupulous companies will even "promise" multiple listing exposure, but not offer other multiple listing agents a commision, called an SBC. Therefore..... NO AGENT WILL SHOW YOUR HOME= NO GOOD BUYERS WILL SEE YOUR HOME.

• Bargain hunter buyers who know the industry will undermine your asking price.

• No real expense on the part of discount commision company means no real interest if home sells.

• Only slightly better than FSBO. (see The Truth About FSBO.)

With this minimal exposure to questionably qualified buyers it only begs the question.

Will your home sell?

Maybe.

Why would a homeowner waste their time?

You are better of with a reputable agency that pays to market your home through many avenues, and can bring a large number of qualified buyers to you.

The best part is.........

You lose nothing if your home dosn't sell.

You should only list with an agency that doesn't get paid until your home is sold at a price you are satisfied with. An agency that will bring to you the most services the bring the maximum number of qualified buyers to get your home sold quickly for the best possible price in the shortest timeframe.

Request a written guarantee from your agent about the type of marketing the agent will do for you.